About the Coach


David Sims Dip.H.Ed, B.Sc (hons), Pg.Dip

CHEK exercise Coach and Registered Nutritionist


Sporting back ground

David is an accomplished amateur cyclist, competing regulalry in a wide range of cycle events. A keen follower of the international sportive scene, David has competed in the Etape Du Tour, La marmotte, La Santa cycling trophy and many more. In the UK his focus is on regional and national MTB events. He rides for Harry Middleton CC, based in Ormskirk.

Academic Background

David has spent over 7 years at University and is a triple graduate in the science of nutrition. This includes a first class honours BSc Nutrition from Nottingham University and a post graduate Diploma in Nutritional Science from Chester University. He is a registered and practising Nutritionist, formulating plans to both athletes and the general public.

At University David began to accrue a number of sporting qualifications which led him to become a certified CHEK coach in 2006, a specialist coaching qualification with a focus on corrective exercise techniques. In combination with his Diploma in Sports Massage, David is able to offer cyclists a unique 'fix me' package of tissue release techniques, deep stretching, mobilisation and core stabilisation training. More recently David's passion with strength training also led him to become a Kettlebell coach and regularly uses this form of strength training with his clients.

Quick fire guide to David:

Favourite holiday destination: Lanzarote, amazing for both on and off road cycling.

Hates: Mud

Loves: Climbing

Favourite bike: An over sized rusty and heavy Trek mountain bike from years back!

Favourite quote: “Excellence is an art won by training and habituation… we are what we repeatedly do. Excellence, then, is not an act but a habit” (Aristotle)  

Favourite cycling food: Dried figs!

Training grounds: Ainsdale pinewoods and Rivington pike

Music: Anything fast and upbeat  


Dave's qualifications:

  • Registered nutritionist
  • BSc Honours Nutrition (1st class) University of Nottingham
  • Post Graduate Diploma in Nutritional Science University of Chester
  • Diploma of Higher education in Food and Nutrition John Moores University
  • C.H.E.K exercise coach (Corrective Holistic Exercise kinesiologist)
  • BAWLA strength coach leader award
  • Diploma in sports massage (StoneBridge College)
  • Advanced kettle bell instructor award
  • CPR


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Author: myperformancecoach View all posts by

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